What Makes a Good Newsletter?
Savvy business owners want to know what makes a good newsletter. The answer is simple: one that connects with your audience. Easy, right? Yes… in theory. In practice, it gets a little tricky. This post goes over a few tips to create a newsletter that connects well.
How to Engage My Audience
Here are two valuable ways to engage your newsletter audience:
Speak Their Language
Make It Worth Their Time
The Nuts and Bolts: How to Design Newsletter
The reality is that there are two major components in design: Details and Testing.
Mind the details!
There are 4 details that can be easy to overlook.
- Your subject line. This should leave a question in your audience’s mind or be eye-catching in and of itself.
- TYOPs! Don’t do what I just did. Use Grammarly or one of the many spell checker tools to make sure you aren’t sending a newsletter out with a typo.
- Format for mobile. Think about the last time you read through a newsletter you liked. Was it on your computer? I’d bet not. You were probably like me and curled up on the couch, cellphone in hand. Start designing for a smaller screen.
- Timing. Make sure your email doesn’t get lost in the shuffle of a thousand other messages by sending it when it will pop into the top of your audience’s inbox. Many CRMs (like MailChimp) can help you figure out this timing.
test, Test, TEST!
This is so important I said it 3 times. Keep playing with different formats, styles, words, pictures. Adjust everything until you find a piece that works… then go from there.
Many CRMs will give you the option for A/B testing. Do it! You can get so much great info from these.
So! What Makes a Good Newsletter?
Following these tips will help you. Ultimately, it’s important to remember that your audience chose to get your newsletter. They want to hear from you.
So be real with them. Open up honestly. Vulnerability and authenticity are words that get thrown around a lot… but, find your truth in those words and offer it to your audience.
People respond to that.
And remember! Even if they don’t open it every day, there is value in the fact that your name appears in their inbox on a regular basis. It reinforces your brand and keeps you fresh in their memory.
When you’ve tried out some of these tips — I’d love to hear about it! Please drop me a line.